| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:171794781:2613 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:171794781:2613?format=raw |
LEADER: 02613pam a22003494a 4500
001 4141696
005 20221027043923.0
008 010104t20022002njua b 001 0 eng
010 $a 2001016317
015 $aGBA1-59337
020 $a0130332712
020 $a0130615064
035 $a(OCoLC)ocm45700401
035 $a(NNC)4141696
035 $a4141696
040 $aDLC$cDLC$dC#P$dUKM$dOrLoB-B
042 $apcc
050 00 $aHF1416$b.K44 2002
082 00 $a658.8/48$221
100 1 $aKeegan, Warren J.$0http://id.loc.gov/authorities/names/n79117160
245 10 $aGlobal marketing management /$cWarren J. Keegan.
250 $a7th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c[2002], ©2002.
300 $axxv, 617 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tIntroduction and Overview -- $gCh. 1.$tIntroduction to Global Marketing -- $gPt. II.$tThe Global Marketing Environment -- $gCh. 2.$tThe Global Economic Environment -- $gCh. 3.$tSocial and Cultural Environment -- $gCh. 4.$tThe Political, Legal, and Regulatory Environments of Global Marketing -- $gPt. III.$tAnalyzing and Targeting Global Market Opportunities -- $gCh. 5.$tGlobal Customers -- $gCh. 6.$tGlobal Marketing Information Systems and Research -- $gCh. 7.$tSegmentation, Targeting, and Positioning -- $gPt. IV.$tGlobal Marketing Strategy -- $gCh. 8.$tEntry and Expansion Strategies: Marketing and Sourcing -- $gCh. 9.$tCooperative Strategies and Global Strategic Partnerships -- $gCh. 10.$tCompetitive Analysis and Strategy -- $gPt. V.$tCreating Global Marketing Programs -- $gCh. 11.$tProduct Decisions -- $gCh. 12.$tPricing Decisions -- $gCh. 13.$tGlobal Marketing Channels and Physical Distribution -- $gCh. 14.$tGlobal Advertising -- $gCh. 15.$tGlobal Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship -- $gCh. 16.$tGlobal e.marketing -- $gPt. VI.$tManaging the Global Marketing Program -- $gCh. 17.$tLeading, Organizing, and Monitoring the Global Marketing Effort -- $gCh. 18.$tThe Future of Global Marketing.$gApp.$tGlobal Income and Population 2000 and Projections to 2010 and 2020.
650 0 $aExport marketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh2008103449
650 0 $aExport marketing$xManagement$vCase studies.$0http://id.loc.gov/authorities/subjects/sh2008120105
700 1 $aGreen, Mark C.$0http://id.loc.gov/authorities/names/n96050939
852 00 $boff,bus$hHF1416$i.K44 2002