| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:115621344:1820 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:115621344:1820?format=raw |
LEADER: 01820pam a22003494a 4500
001 4080519
005 20221027031617.0
008 021105t20032003mduab b 001 0 eng
010 $a 2002153364
015 $aGBA3-Y7414
020 $a074252552X (alk. paper)
020 $a0742525538
035 $a(OCoLC)ocm50959066
035 $a(NNC)4080519
035 $a4080519
040 $aDLC$cDLC$dYDX$dUKM$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aJK2281$b.S76 2003
082 00 $a324.7$221
100 1 $aStonecash, Jeffrey M.$0http://id.loc.gov/authorities/names/n80143679
245 10 $aPolitical polling :$bstrategic information in campaigns /$cJeffrey M. Stonecash.
260 $aLanham, Md. :$bRowman & Littlefield,$c[2003], ©2003.
300 $ax, 169 pages :$billustrations, map ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 161-166) and index.
505 00 $g1.$tCampaigns, Democracy, and the Need for Information -- $g2.$tPurposes, Limited Budgets, and When to Poll -- $g3.$tWhat Kind of Poll? -- $g4.$tWriting Questions: Language and the Script -- $g5.$tPulling a Sample: Who Votes, Sample Size, and Representativeness -- $g6.$tCallers and Calling -- $g7.$tThe Crucial Part: Analysis and Developing a Campaign Plan -- $g8.$tReports and Recommendations -- $g9.$tTracking Polls and the Undecided -- $g10.$tA Final Note on Polling and Democracy -- $gApp.$tA Sample Report.
650 0 $aCampaign management$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100036
650 0 $aPolitical campaigns$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109540
650 0 $aPublic opinion polls.$0http://id.loc.gov/authorities/subjects/sh85108738
852 00 $bleh$hJK2281$i.S76 2003