| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:291562684:2810 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:291562684:2810?format=raw |
LEADER: 02810fam a2200385 a 4500
001 3293478
005 20221020031310.0
008 010419t20012001nyu 001 0 eng d
010 $a 2001267758
020 $a0471410470
035 $a(OCoLC)ocm46656303
035 $9AUS9574CU
035 $a3293478
040 $aCQU$cCQU$dDLC$dOrLoB-B
042 $alccopycat
050 00 $aHF5548.32$b.K87 2001
082 00 $a658.8/4$221
100 1 $aKurtzman, Joel.$0http://id.loc.gov/authorities/names/n79081749
245 10 $aRadical E :$bfrom GE to Enron-- lessons on how to rule the Web /$cJoel Kurtzman and Glenn Rifkin.
260 $aNew York :$bWiley,$c[2001], ©2001.
300 $ax, 213 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tIntroduction: A Radical Start --$gCh. 1.$tThe New Rules --$gCh. 2.$tGE Plastics - Making the Internet Part of the Culture --$gCh. 3.$tEnron - Redefining Yourself through New Markets --$gCh. 4.$tVictoria's Secret - It's the Brand, Offline and Online --$gCh. 5.$tNortel - Agility, Not Speed, Fuels Success --$gCh. 6.$tDavid Bowie - An Interactive Community That Rocks --$gCh. 7.$tGM - Finding a Catalyst for Shaking Tradition --$gCh. 8.$tSouthwest Airlines - Simplicity Wins, Complexity Confuses --$gCh. 9.$tProgressive - Innovation Driven by Pragmatism --$gCh. 10.$tStaples - Multiple Channels Mean Repeat Customers --$gCh. 11.$tGet Radical Now.
520 1 $a"Authors Joel Kurtzman and Glenn Rifkin have put together a "best practices" approach to help you turn your company into an Internet powerhouse. Rather than offering academic platitudes and theoretical jargon, Kurtzman and Rifkin focus on the transformation taking place inside real companies with real corporate battlefields to cross.
520 8 $aTheir diverse and electric list of cases, which includes GM, Enron, GE Plastics, Nortel Networks, Southwest Airlines, Staples, Progressive Corporation, and Victoria's Secret, shows how these distinct players from many industries have surged ahead of the competition and are demonstrating extraordinary results online."--BOOK JACKET.
650 0 $aElectronic commerce.$0http://id.loc.gov/authorities/subjects/sh96008434
650 0 $aSuccess in business.$0http://id.loc.gov/authorities/subjects/sh85129589
650 0 $aBusiness enterprises$xComputer networks.$0http://id.loc.gov/authorities/subjects/sh95010396
650 0 $aInternet.$0http://id.loc.gov/authorities/subjects/sh92002816
650 0 $aWorld Wide Web.$0http://id.loc.gov/authorities/subjects/sh95000541
700 1 $aRifkin, Glenn.$0http://id.loc.gov/authorities/names/n88010685
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix07/2001267758.html
852 00 $boff,bus$hHF5548.32$i.K87 2001