MARC Record from marc_columbia

LEADER: 03290fam a22004454a 4500
001 2560677
005 20221012194311.0
008 990524s1999 nyu 001 0 eng
010 $a 99034657
020 $a0609604163 (hc.)
035 $a(OCoLC)41445866
035 $a(OCoLC)ocm41445866
035 $9AQP8335CU
035 $a(NNC)2560677
035 $a2560677
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHD9696.63.U62$bD78 1999
082 00 $a338.7/610053/092273$aB$221
100 1 $aDrummond, Michael,$d1964-$0http://id.loc.gov/authorities/names/n99039025
245 10 $aRenegades of the empire :$bhow three software warriors started a revolution behind the walls of fortress Microsoft /$cMichael Drummond.
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$c1999.
300 $axv, 297 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
520 1 $a"Competing in the high-tech computer market is a lot like war - especially if you work at Microsoft. Bill Gates's gladiators - his engineers and evangelists and programmers - were famous for seizing new terrain, converting nonbelievers, and always winning, no matter what the cost. No one took the lessons of the Microsoft way more to heart than Craig Eisler, Eric Engstrom, and Alex St. John, a trio of evangelists and software engineers who, more than anything, wanted to conquer a market on their own.".
520 8 $a"Their first attempt was a top-secret effort to make Windows do what it had never done before: play games. Turning their well-honed combat skills on their own company, the trio - often called the "Beastie Boys" - rammed DirectX, their game project, through, first without permission, then without regard for political correctness, protocol, or budget restraints.
520 8 $aThe battle spilled from the halls of Microsoft into the international gaming community, but within months, DirectX was being used in every one of the best-selling games for the PC.".
520 8 $a"The "Beastie Boys" had won the battle, but they received so few rewards that they felt as if they'd lost the war. So they set their sights on the Internet. Their new project: Chrome, a Web browser that could bring television-quality animated graphics to the Internet. It was every Microsoft marketer's dream, every competitor's nightmare. It should have changed the Internet and the lives of millions, none more than those of the three designers.".
520 8 $a"Michael Drummond gained exclusive access to this trio's story - the tale of a rise, a fall, and, perhaps, a triumph."--BOOK JACKET.
600 10 $aSt. John, Alex,$d1967-$0http://id.loc.gov/authorities/names/n99038930
600 10 $aEisler, Craig.$0http://id.loc.gov/authorities/names/n99038933
600 10 $aEngstrom, Eric,$d1965-$0http://id.loc.gov/authorities/names/n99039028
650 0 $aBusinessmen$zUnited States$vBiography.$0http://id.loc.gov/authorities/subjects/sh2007101819
650 0 $aComputer software industry$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008101425
710 2 $aMicrosoft Corporation.$0http://id.loc.gov/authorities/names/n86810571
852 00 $boff,jou$hHD9696.63.U62$iD78 1999