| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:334262729:2287 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:334262729:2287?format=raw |
LEADER: 02287mam a22003374a 4500
001 2794699
005 20221013013032.0
008 000424s2001 ctu b 001 0 eng
010 $a 00032819
020 $a1567203884 (alk. paper)
035 $a(OCoLC)ocm43945407
035 $9ARR3448CU
035 $a2794699
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415.2$b.W284 2001
082 00 $a658.8$221
100 1 $aWalle, Alf H.$0http://id.loc.gov/authorities/names/n98048410
245 10 $aRethinking marketing :$bqualitative strategies and exotic visions /$cAlf H. Walle III.
260 $aWestport, Conn. :$bQuorum Books,$c2001.
300 $axiv, 211 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [203]-204) and index.
505 00 $gPt. I.$tSo Old It's New Again: Intuitive Analysis and Strategic Action.$g1.$tThe Aeneid and The Virginian: Strategy, Origin Myths, and Mutual Respect.$g2.$tLocalized Marketing Strategies: The Bible of International Business.$g3.$tThe Positioning of Good News.$g4.$tExecutive Insight and Humanistic Speculation --$gPt. II.$tCritical Theories and Consumer Response.$g5.$tSubconscious Reflection and Conscious Tactics: Popular Culture and Corporate Strategy.$g6.$tJoe Camel as Myth and Symbol: Individualistic versus Social Perspectives.$g7.$tJohn Wayne as Hero and Icon: National Character and Consumer Response.$g8.$tUgly Americans or Innocents Abroad? Avoiding Ethnocentrism in International Business.$g9.$tTechnology, Utopia, and Macromarketing.$g10.$tCauses as Religions: A Strategic Analysis.$g11.$tEthics and Marketing: A Multidimensional Perspective.$g12.$tAn Array of Different Models: Complexity and Contradiction Within the Humanities.$g13.$tThe State of the Art: An Impressionistic View.
505 80 $tEpilogue: Expanding the Paradigms.
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
650 0 $aQualitative research.$0http://id.loc.gov/authorities/subjects/sh99004969
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aStrategic planning.$0http://id.loc.gov/authorities/subjects/sh85128511
852 00 $boff,bus$hHF5415.2$i.W284 2001