MARC Record from marc_columbia

LEADER: 02966fam a22004094a 4500
001 2511612
005 20221012183247.0
008 990909s2000 mau 001 0 eng
010 $a 99047576
020 $a0316316962
035 $a(OCoLC)42397965
035 $a(OCoLC)ocm42397965
035 $9AQG3943CU
035 $a(NNC)2511612
035 $a2511612
040 $aDLC$cDLC$dNNC$dOrLoB-B
042 $apcc
050 00 $aHM1033$b.G53 2000
082 00 $a302$221
100 1 $aGladwell, Malcolm,$d1963-$0http://id.loc.gov/authorities/names/n99276127
245 14 $aThe tipping point :$bhow little things can make a big difference /$cby Malcolm Gladwell.
260 $aBoston :$bLittle, Brown,$c2000.
263 $a0003
300 $aviii, 279 pages ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $g1.$tThe Three Rules of Epidemics --$g2.$tThe Law of the Few: Connectors, Mavens, and Salesmen --$g3.$tThe Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus --$g4.$tThe Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime --$g5.$tThe Power of Context (Part Two): The Magic Number One Hundred and Fifty --$g6.$tCase Study: Rumors, Sneakers, and the Power of Translation --$g7.$tCase Study: Suicide, Smoking, and the Search for the Unsticky Cigarette --$g8.$tConclusion: Focus, Test, and Believe.
520 1 $a"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant.
520 8 $aThese are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.".
520 8 $a"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.
650 0 $aSocial psychology.$0http://id.loc.gov/authorities/subjects/sh85123994
650 0 $aContagion (Social psychology)$0http://id.loc.gov/authorities/subjects/sh93001955
650 0 $aCausation.$0http://id.loc.gov/authorities/subjects/sh85021459
650 0 $aContext effects (Psychology)$0http://id.loc.gov/authorities/subjects/sh87008020
852 00 $bleh$hHM1033$i.G53 2000
852 00 $bjou$hHM1033$i.G53 2000