| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:537875717:914 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:537875717:914?format=raw |
LEADER: 00914cam a2200277 4500
001 2423932
005 20220616042614.0
008 740117s1961 nyua b 000 0 eng
010 $a 61009815
015 $aGB61-21476
035 $a(OCoLC)ocm00777717
035 $9APW8021CU
035 $a(NNC)2423932
035 $a2423932
040 $aDLC$cCPL$dSER$dUKM$dZCU
050 00 $aHF5823$b.D78
082 0 $a659.1
100 1 $aDunn, S. Watson$q(Samuel Watson),$d1918-1997.$0http://id.loc.gov/authorities/names/n79075184
245 10 $aAdvertising ;$bits role in modern marketing.
260 $aNew York :$bHolt, Rinehart and Winston,$c[1961]
300 $axv, 621 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliography.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
852 00 $boff,bus$hHF5823$i.D78