MARC Record from marc_columbia

LEADER: 02798fam a2200421 a 4500
001 2044967
005 20220615192314.0
008 960515s1997 ctu b 001 0 eng
010 $a 96020688
020 $a0275955885 (alk. paper)
035 $a(OCoLC)34782646
035 $a(OCoLC)ocm34782646
035 $9AMS4650CU
035 $a(NNC)2044967
035 $a2044967
040 $aDLC$cDLC$dNNC$dOrLoB-B
043 $an-us---
050 00 $aJK2281$b.J64 1997
082 00 $a324.7/3$220
100 1 $aJohnson-Cartee, Karen S.$0http://id.loc.gov/authorities/names/n50038572
245 10 $aManipulation of the American voter :$bpolitical campaign commercials /$cKaren S. Johnson-Cartee and Gary A. Copeland.
260 $aWestport, Conn. :$bPraeger,$c1997.
263 $a9702
300 $axxvii, 202 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aPraeger series in political communication,$x1062-5623
504 $aIncludes bibliographical references and index.
505 00 $tPolitical Advertising Transcripts --$gCh. 1.$tPositive Political Advertising --$gCh. 2.$tNegative Political Advertising --$gCh. 3.$tCombating Negative Advertising: Proactive and Reactive Strategies --$gCh. 4.$tStorytelling in Political Advertising --$gCh. 5.$tPolitical Advertising Appeals --$gCh. 6.$tThe Power of Recorded Visual Images --$gCh. 7.$tStyle: Composition of Polispots.
520 $aManipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising.
520 8 $aBy analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.
650 0 $aAdvertising, Political$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100692
650 0 $aTelevision in politics$zUnited States.$0http://id.loc.gov/authorities/subjects/sh85133568
650 0 $aPresidents$zUnited States$xElection.$0http://id.loc.gov/authorities/subjects/sh85106475
700 1 $aCopeland, Gary.$0http://id.loc.gov/authorities/names/n88164115
830 0 $aPraeger series in political communication.$0http://id.loc.gov/authorities/names/n88500996
852 00 $bleh$hJK2281$i.J64 1997
852 00 $bbar$hJK2281$i.J64 1997