| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:528502857:1397 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:528502857:1397?format=raw |
LEADER: 01397cam a2200337 4500
001 2413672
005 20220616041837.0
008 740517t19731973ilua bs 001 0 eng
010 $a 72085902
020 $a0030919150
035 $a(OCoLC)ocm00779850
035 $9APV7430CU
035 $a(NNC)2413672
035 $a2413672
040 $aDLC$cDLC$dZCU
050 00 $aHF5415.3$b.G697
082 00 $a658.8
100 1 $aGreen, Paul E.$0http://id.loc.gov/authorities/names/n50030458
245 10 $aMultiattribute decisions in marketing :$ba measurement approach /$c[by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill. :$bDryden Press,$c[1973], [©1973]
300 $axvii, 396 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision making.$0http://id.loc.gov/authorities/subjects/sh85036199
650 0 $aMotivation research (Marketing)$0http://id.loc.gov/authorities/subjects/sh85087568
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
700 1 $aWind, Yoram,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n50015798
830 0 $aEditors' series in marketing.
852 00 $boff,bus$hHF5415.3$i.G697