| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:316262386:1911 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:316262386:1911?format=raw |
LEADER: 01911mam a2200349 a 4500
001 2248057
005 20220616001753.0
008 980319t19981998nyua bf 001 0 eng
010 $a 98017980
020 $a0789005913 (hc. : alk. paper)
020 $a0789005921 (pbk. : alk. paper)
035 $a(OCoLC)ocm38862592
035 $9ANY3171CU
035 $a2248057
040 $aDLC$cDLC$dOrLoB-B
043 $an-us---
050 00 $aG155.U6$bN95 1998
082 00 $a338.4/7917304929$221
100 1 $aNykiel, Ronald A.$0http://id.loc.gov/authorities/names/n83065801
245 10 $aMarketing your city, U.S.A. :$ba guide to developing a strategic tourism marketing plan /$cRonald A. Nykiel, Elizabeth Jascolt.
246 3 $aMarketing your city, USA
260 $aBinghamton, N.Y. :$bHaworth Hospitality Press,$c[1998], ©1998.
300 $ax, 109 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
520 $aMarketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.
520 8 $aIn Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations.
650 0 $aTourism$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008112940
650 0 $aTourism$zUnited States$vHandbooks, manuals, etc.
700 1 $aJascolt, Elizabeth.$0http://id.loc.gov/authorities/names/n98027926
852 00 $boff,bus$hG155.U6$iN95 1998