MARC Record from marc_columbia

LEADER: 02220mam a2200337 a 4500
001 2233695
005 20220615235434.0
008 980715s1998 oku 001 0 eng
010 $a 98030379
020 $a0878147454
035 $a(OCoLC)ocm39539520
035 $9ANW4975CU
035 $a2233695
040 $aDLC$cDLC$dNNC$dOrLoB-B
043 $an-us---
050 00 $aHD9685.U5$bC418 1998
082 00 $a333.793/2/0973$221
100 1 $aChambers, Ann.$0http://id.loc.gov/authorities/names/n96044972
245 10 $aPower branding /$cAnn Chambers.
260 $aTulsa, Ok :$bPennwell,$c1998.
300 $aix, 241 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gPt. 1.$tBranding Basics.$gCh. 1.$tBasics of Branding.$gCh. 2.$tBrand Image.$gCh. 3.$tValue-Added Services --$gPt. 2.$tThe Pioneers.$gCh. 4.$tSouthern Company.$gCh. 5.$tDuke Energy.$gCh. 6.$tUtiliCorp/EnergyOne/Aquila: Big and Broad.$gCh. 7.$tEngage Energy.$gCh. 8.$tFlorida Power & Light Co.$gCh. 9.$tEnron --$gPt. 3.$tThe Market.$gCh. 10.$tConvergence.$gCh. 11.$tLessons from the Natural Gas Industry.$gCh. 12.$tLessons from Other Industries.$gCh. 13.$tConclusion --$gPt. 4.$tResources --$gApp. A.$tGlossary of Branding, Marketing, and Btu Convergence --$gApp. B.$tMajor Federal Legislation Affecting the Electric Power Industry.
520 $aIn her new book, Power Branding, Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with the utilities. Ann documents industry leaders who have already taken the plunge and offers lessons drawn from their experiences.
520 8 $aShe also takes a look at other formerly regulated industriesairline, telephone, natural gas - and describes how their rebirth as free-market industries may affect the course of electric utilities.
650 0 $aElectric power$zUnited States$xMarketing.
650 0 $aElectric utilities$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008102908
650 0 $aBrand choice$zUnited States.
852 00 $boff,bus$hHD9685.U5$iC418 1998