| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:2037501:2378 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:2037501:2378?format=raw |
LEADER: 02378fam a2200397 a 4500
001 2001449
005 20220608172730.0
008 950314s1996 nyua 001 0 eng
010 $a 95012990
020 $a0866363386 (alk. paper)
020 $a0866364315 (alk. paper)
035 $a(OCoLC)32236407
035 $a(OCoLC)ocm32236407
035 $9AMM5105CU
035 $a(NNC)2001449
035 $a2001449
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB-B
050 00 $aZ246$b.H45 1996
082 00 $a686.2/252$220
100 1 $aHeller, Steven.$0http://id.loc.gov/authorities/names/n79140148
245 10 $aNewsletters now :$bfrom classic to new wave /$cby Steven Heller and Elinor Pettit.
260 $aGlen Cove, NY :$bLibrary of Applied Design,$c1996.
263 $a9507
300 $a160 p. :$bill. ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
520 $aLarge corporations, small businesses, hospitals, museums, art groups, and charities all have one thing in common - the need to communicate information to clients, stockholders, employees, patrons, and members. The newsletter is the most efficient, and often the most economical, means of formal print communication. In order to be effective, however, a newsletter must catch the attention of a visually inundated audience.
520 8 $aNewsletters Now: From Classic to New Wave features over 200 superbly designed and smartly produced newsletters which stand out from the mass of printed material. None of them are cookie-cutter designs, but rather each is a unique way of presenting otherwise routine material.
520 8 $aToday, newsletters are just about as common as business cards, but never before has a book been devoted to examining the various forms, designs, and concepts behind the thousands that are annually produced. Newsletters Now offers the businessperson, organization director, and graphic designer a wide variety of newsletter possibilities to choose from.
650 0 $aLayout (Printing)$0http://id.loc.gov/authorities/subjects/sh85106790
650 0 $aNewsletters$xDesign.
650 0 $aGraphic arts.$0http://id.loc.gov/authorities/subjects/sh85056474
700 1 $aPettit, Elinor.$0http://id.loc.gov/authorities/names/n95025544
752 $aUnited States$bNew York (State).$2naf
852 00 $bgax$hZ246$i.H45 1996