MARC Record from marc_columbia

LEADER: 02400mam a2200349 a 4500
001 2129969
005 20220615211854.0
008 971215s1998 nyuaf 000 0 eng
010 $a 97051466
020 $a0385486022
035 $a(OCoLC)ocm38120622
035 $9ANH1446CU
035 $a2129969
040 $aDLC$cDLC$dJBO$dC#P$dOrLoB-B
043 $an-us---
050 00 $aHF5843$b.S73 1998
082 00 $a659.13/42/0973$221
100 1 $aStarr, Tama.$0http://id.loc.gov/authorities/names/n91063728
245 10 $aSigns and wonders /$cTama Starr and Edward Hayman.
250 $a1st ed.
260 $aNew York :$bCurrency/Doubleday,$c1998.
300 $axvi, 303 pages, 40 unnumbered pages of plates :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
520 $aSigns and Wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century. Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land.
520 8 $aCoauthored by the third-generation owner of Artkraft Strauss, the century-old company that built most of Times Square's landmark displays, Signs and Wonders follows the evolution of the spectacular decade by decade, revealing the signs' importance as both social and technological milestones.
520 8 $aCulled from the reminiscences of scores of eyewitnesses, fleshed out with extensive archival research, and illustrated with dozens of historic photographs, the book reveals how the mighty supersigns came to be, and tells the fascinating stories of the promoters, con men, and geniuses who fashioned color and light, electricity and information, into icons. Chronicling this thrilling, little-known segment of history, Signs and Wonders is a stirring celebration of the American imagination.
650 0 $aAdvertising, Outdoor$zUnited States$xHistory$y20th century.
650 0 $aElectric signs$zUnited States$xHistory$y20th century.
650 0 $aSigns and signboards$zUnited States$xHistory$y20th century.
700 1 $aHayman, Ed.$0http://id.loc.gov/authorities/names/n97123314
852 00 $bleh$hHF5843$i.S73 1998