MARC Record from marc_columbia

LEADER: 03502fam a2200469 a 4500
001 2094014
005 20220615202518.0
008 970520t19971997ilua b 001 0 eng
010 $a 97017556
020 $a0226259919 (alk. paper)
035 $a(OCoLC)36994233
035 $a(OCoLC)ocm36994233
035 $9ANC4152CU
035 $a(NNC)2094014
035 $a2094014
040 $aDLC$cDLC$dDLC$dOrLoB-B
043 $an-us---
050 00 $aHF5415.1$b.F72 1997
082 00 $a381.3/0973/0904$221
100 1 $aFrank, Thomas,$d1965-$0http://id.loc.gov/authorities/names/n00087592
245 14 $aThe conquest of cool :$bbusiness culture, counterculture, and the rise of hip consumerism /$cThomas Frank.
260 $aChicago :$bUniversity of Chicago Press,$c[1997], ©1997.
300 $a287 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 245-272) and index.
520 $aWhile the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business.
520 8 $aIn both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision.
520 8 $aThe Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years.
520 8 $aThe Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade.
650 0 $aMarketing$zUnited States$xHistory$y20th century.
650 0 $aAdvertising$zUnited States$xHistory$y20th century.
650 0 $aAdvertising and youth$zUnited States$xHistory$y20th century.
650 0 $aNineteen sixties.$0http://id.loc.gov/authorities/subjects/sh96005475
650 0 $aConsumer behavior$zUnited States$xHistory$y20th century.
651 0 $aUnited States$xSocial conditions$y1960-1980.$0http://id.loc.gov/authorities/subjects/sh85140520
651 0 $aUnited States$xSocial conditions$y1980-2020.$0http://id.loc.gov/authorities/subjects/sh85140524
650 0 $aSubculture$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008112344
852 00 $bbar$hHF5415.1$i.F72 1997
852 00 $bglx$hHF5415.1$i.F72 1997
852 00 $bleh$hHF5415.1$i.F72 1997
852 00 $bmil$hHF5415.1$i.F72 1997