| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:457271899:1780 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:457271899:1780?format=raw |
LEADER: 01780mam a2200325 a 4500
001 1856345
005 20220609012138.0
008 961003s1996 onca b 001 0 eng d
020 $a0195412087
035 $a(OCoLC)36696896
035 $a(OCoLC)ocm36696896
035 $9ALU2900CU
035 $a(NNC)1856345
035 $a1856345
040 $aJNA$cJNA$dOrLoB-B
043 $an-cn---
100 1 $aLorimer, Rowland,$d1944-$0http://id.loc.gov/authorities/names/n84175822
245 10 $aMass communication in Canada /$cRowland Lorimer and Jean McNulty.
250 $a3rd ed.
260 $aToronto ;$aNew York :$bOxford University Press,$c1996.
300 $axvi, 398 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [374]-388) and index.
520 $aSince it was first published in 1987 Mass Communication in Canada has become a highly successful introduction to the vast subject of mass communication. In this greatly expanded and thoroughly rewritten third edition Lorimer and McNulty explore the interplay of media, culture, and politics; law and policy making; the role of journalists; media content; and the brave new world of advancing communications technology.
520 8 $aFor the first time, articles from newspaper and other media are included to bring issues to life and illustrate the nuts and bolts of mass communication. A second added feature is a glossary of terms used in the study of communication.
650 0 $aMass media$zCanada.$0http://id.loc.gov/authorities/subjects/sh2010100862
650 0 $aCommunication$zCanada.
700 1 $aMcNulty, Jean,$d1942-$0http://id.loc.gov/authorities/names/n78017405
852 00 $boff,leh$hP92.C3$iL67 1996g