MARC Record from marc_columbia

LEADER: 05047mam a22004938a 4500
001 1523008
005 20220602053238.0
008 940826t19941994nyu 001 0 eng
010 $a 94032608
020 $a0471080047
035 $a(OCoLC)ocm31132689
035 $9AJX0966CU
035 $a1523008
040 $aDLC$cDLC$dJBO
050 00 $aHD31$b.C6134 1994
082 00 $a658$220
100 1 $aCollins, Eliza G. C.$0http://id.loc.gov/authorities/names/n82092348
245 14 $aThe new portable MBA /$cEliza G.C. Collins, Mary Anne Devanna.
260 $aNew York :$bJ. Wiley,$c[1994], ©1994.
263 $a9410
300 $axv, 441 pages :$billustrations ;$c26 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aThe Portable MBA series
500 $aRev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990.
500 $aIncludes index.
505 0 $aIntroduction: The New World of Business and the New MBA -- Pt. 1. The Foundations of Management. 1. What Is Business About? 2. How to Think Like an Executive: The Art of Managing for the Long Run. 3. Managing People: The R Factor. 4. Quantitative Tools: Numbers as the Fundamental Language of Business. 5. Managerial Economics: Guidelines for Choices and Decisions -- Pt. 2. The Functions of a Business. 6. Marketing Management: Providing Value to Customers. 7. Information Technology: The Challenge of Strategic Transformation. 8. Human Resource Management: Competitive Advantage through People. 9. Operations Management: Productivity and Quality Performance. 10. Accounting and Management Decision Making. 11. Financial Management: Optimizing the Value of the Firm. 12. Strategic Management: The Challenge and the Opportunity -- Pt. 3. Managing Change. 13. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. 14. Leadership for the Year 2000.
520 $aIt all started with one book that had a simple goal: bring the wisdom of today's top MBA programs into the home libraries of business professionals everywhere. In a nutshell - offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf.
520 8 $aSince then, the '90s have brought revolutionary changes to the business world. We've seen management fads come and go, technological revolutions, organizational restructuring on a grand scale, the global expansion of most markets - in short, a total shattering of conventional business wisdom. The business world of the '90s and beyond is vastly different from what we saw in the last decade... And here to meet that new world is the New Portable MBA.
520 8 $aDesigned to carry tomorrow's leaders into the 21st century, The New Portable MBA capitalizes on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today's top business schools, and it provides readers with overviews of all the major business school topics, including managing people; finance, economics, and accounting; marketing management; information technology; leadership; strategy, and much more!.
520 8 $aSo what is different about The New Portable MBA? Plenty. It's been thoroughly revised and revamped to help you sort out and understand the new concepts, techniques, and strategies driving business.
520 8 $aYou'll find completely new or enhanced coverage of such crucial topics as process management, change management, the new role of the manager as leader, the customer-driven organization, business process reengineering, new forms of organization design, quality and productivity, and many other topics that are redefining business today.
520 8 $aThe New Portable MBA is for businesspeople who want to improve their understanding of the workings of the business world. It's for managers who want to sharpen their decision-making skills, professionals who want to make the leap into management, young men and women just entering the business world, business students, MBAs who feel they can use a refresher course ...
520 8 $aAbove all, it's for anyone who wants to further their business education and stay on top in today's constantly changing world of business.
650 0 $aIndustrial management.$0http://id.loc.gov/authorities/subjects/sh85065889
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aAccounting.$0http://id.loc.gov/authorities/subjects/sh85000411
650 0 $aPersonnel management.$0http://id.loc.gov/authorities/subjects/sh85100143
700 1 $aDevanna, Mary Anne.$0http://id.loc.gov/authorities/names/n84016772
730 0 $aPortable MBA series.$0http://id.loc.gov/authorities/names/n92061579
830 0 $aPortable MBA series.$0http://id.loc.gov/authorities/names/n92061579
852 00 $boff,bus$hHD31$i.C6134 1994
852 00 $boff,bus$hHD31$i.C6134 1994