| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:214567966:2647 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:214567966:2647?format=raw |
LEADER: 02647fam a2200349 a 4500
001 1669026
005 20220608210254.0
008 940309t19941994enka b 001 0 eng
010 $a 94008038
020 $a0471948349
035 $a(OCoLC)30157793
035 $a(OCoLC)ocm30157793
035 $9AKT4092CU
035 $a(NNC)1669026
035 $a1669026
040 $aDLC$cDLC$dDLC$dOrLoB
050 00 $aHM263$b.P54 1994
082 00 $a307.1/4$220
245 00 $aPlace promotion :$bthe use of publicity and marketing to sell towns and regions /$cedited by John R. Gold, Stephen V. Ward.
260 $aChichester [England] ;$aNew York :$bWiley,$c[1994], ©1994.
300 $ax, 268 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction / Stephen V. Ward and John R. Gold -- 2. Locating the message: place promotion as image communication / John R. Gold -- 3. Marketing and place promotion / Gregory J. Ashworth and Henk Voogd -- 4. Time and place: key themes in place promotion in the USA, Canada and Britain since 1870 / Stephen V. Ward -- 5. 'Home at Last!': building societies, home ownership and the imagery of English suburban promotion in the interwar years / John R. Gold and Margaret M. Gold -- 6. Selling the industrial town: identity, image and illusion / Michael Barke and Ken Harrop -- 7. City make-overs: marketing the post-industrial city / Briavel Holcomb -- 8. Selling the inner city: regeneration and place marketing in London's Docklands / Sue Brownill -- 9. Art-full places: public art to sell public spaces? / Brian Goodey -- 10. Transitory topographies: places, events, promotions and propaganda / Bob Jarvis.
505 8 $a11. Newspapers as promotional strategists for regional definition / Holly J. Myers-Jones and Susan R. Brooker-Gross -- 12. Marketing landscapes of the Four Corners States / Ervin H. Zube and Janet Galante -- 13. Promoting the Forest of Dean: art, ecology and the industrial landscape / George Revill -- 14. Selling the countryside: representations of rural Britain / Pyrs Gruffudd.
650 0 $aPublicity.$0http://id.loc.gov/authorities/subjects/sh85108869
650 0 $aCommunity development.$0http://id.loc.gov/authorities/subjects/sh85029215
650 0 $aIndustrial promotion.$0http://id.loc.gov/authorities/subjects/sh85065920
700 1 $aGold, John R.,$d1949-$0http://id.loc.gov/authorities/names/n80056782
700 1 $aWard, Stephen V.$q(Stephen Victor)$0http://id.loc.gov/authorities/names/n87154456
852 00 $boff,war$hHM263$i.P54 1994