| Record ID | marc_columbia/Columbia-extract-20221130-004.mrc:115266271:1518 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-004.mrc:115266271:1518?format=raw |
LEADER: 01518fam a2200325 a 4500
001 1587460
005 20220608193424.0
008 940902t19951995nyua b 001 0 eng
010 $a 94036209
020 $a0029265452
035 $a(OCoLC)31206877
035 $a(OCoLC)ocm31206877
035 $9AKH8553CU
035 $a(NNC)1587460
035 $a1587460
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB
050 00 $aHF5415$b.R5524 1995
082 00 $a658.8/348$220
100 1 $aRitchie, Karen.$0http://id.loc.gov/authorities/names/n94088707
245 10 $aMarketing to Generation X /$cKaren Ritchie.
260 $aNew York, NY :$bLexington Books,$c[1995], ©1995.
300 $axi, 177 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $aForeword / Bob Guccione, Jr. -- 1. How I Got Started -- 2. Why Bother? -- 3. What Did We Do to Deserve Them? -- 4. Diversity Reigns! -- 5. Mass Media: The Wonder Years -- 6. Growing Up X: Rumor, Scandal, and Trash TV -- 7. Interactivity and the New Media -- 8. Consumer Behavior: Choosing Brand X -- 9. Future X: Implications for Marketing -- 10. The Future of Advertising.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aYoung consumers.$0http://id.loc.gov/authorities/subjects/sh85149370
650 0 $aGeneration X.$0http://id.loc.gov/authorities/subjects/sh94003506
852 00 $boff,bus$hHF5415$i.R5524 1995