| Record ID | marc_columbia/Columbia-extract-20221130-003.mrc:77012870:1275 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-003.mrc:77012870:1275?format=raw |
LEADER: 01275cam a2200349 a 4500
001 1063540
005 20220601203023.0
008 920210t19911991nyua b 001 0 eng
010 $a 91010380
020 $a0029001013
035 $a(OCoLC)23180129
035 $a(OCoLC)ocm23180129
035 $a(CStRLIN)NYCG92-B9273
035 $9AFY0986CU
035 $a(NNC)1063540
035 $a1063540
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHD69.B7$bA22 1991
082 00 $a658.8/27$220
090 $aHD69.B7$bA22 1991
100 1 $aAaker, David A.$0http://id.loc.gov/authorities/names/n79089154
245 10 $aManaging brand equity :$bcapitalizing on the value of a brand name /$cDavid A. Aaker.
260 $aNew York :$bFree Press ;$aToronto :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$c[1991], ©1991.
300 $axiii, 299 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (p. 277-287) and index.
650 0 $aBrand name products$xValuation$zUnited States$xManagement.
650 0 $aIntangible property$xValuation$zUnited States$xManagement.
852 00 $boff,bus$hHD69.B7$iA22 1991