| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:343073662:1164 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:343073662:1164?format=raw |
LEADER: 01164cam a2200337 i 4500
001 272523
005 20220518230227.0
008 840214t19791979nyu b 000 0 eng
010 $a 79090762
035 $a(OCoLC)6492872
035 $a(OCoLC)ocm06492872
035 $a(CStRLIN)NYCG84-B7763
035 $9ABE6368CU
035 $a(NNC)272523
035 $a272523
043 $an-us---
050 00 $aHF5826.5$b.N36
082 0 $a659.1/11$219
090 $aHF5826.5$b.N36
100 1 $aNaples, Michael J.$0http://id.loc.gov/authorities/names/n80076686
245 10 $aEffective frequency :$bthe relationship between frequency and advertising effectiveness /$cby Michael J. Naples.
260 $aNew York, N.Y. :$bAssociation of National Advertisers,$c[1979], ©1979.
300 $avi, 140 pages :$bgraphs ;$c27 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aBibliography: p. 135-140.
650 0 $aAdvertising media planning$zUnited States.
650 0 $aAdvertising$xResearch$zUnited States.
650 0 $aAdvertising$zUnited States$xCost effectiveness.
852 00 $boff,bus$hHF5826.5$i.N36