| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:324370438:1147 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:324370438:1147?format=raw |
LEADER: 01147cam a2200325 a 4500
001 257659
005 20220518224621.0
008 840926s1984 ilua b 000 0 eng
010 $a 84009385
020 $a0877571686 (pbk.)
035 $a(OCoLC)10780754
035 $a(OCoLC)ocm10780754
035 $a(CStRLIN)NYCG84-B63087
035 $9ABD1001CU
035 $a(NNC)257659
035 $a257659
050 00 $aHF5415.2$b.M384 1984
082 0 $a658.8/3$219
090 $aHF5415.2$b.M384 1984
245 00 $aMeasurement readings for marketing research /$ccompiled by J. Paul Peter, Michael L. Ray.
260 $aChicago, Ill. :$bAmerican Marketing Association,$c1984.
300 $avii, 374 pages :$billustrations ;$c28 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographies.
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
700 1 $aPeter, J. Paul.$0http://id.loc.gov/authorities/names/n79049034
700 1 $aRay, Michael L.$0http://id.loc.gov/authorities/names/n81092047
852 00 $boff,bus$hHF5415.2$i.M384 1984