| Record ID | marc_claremont_school_theology/CSTMARC2_multibarcode.mrc:57418252:5029 |
| Source | marc_claremont_school_theology |
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LEADER: 05029cam a2200901 a 4500
001 ocn122261643
003 OCoLC
005 20200617073656.4
008 070321s2008 enka b 001 0 eng
010 $a 2007012061
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035 $a(OCoLC)122261643$z(OCoLC)1039619889
050 00 $aBV652.23$b.E56 2008
082 00 $a306.6$222
084 $a11.05$2bcl
084 $aBE 2260$2rvk
049 $aMAIN
100 1 $aEinstein, Mara.
245 10 $aBrands of faith :$bmarketing religion in a commercial age /$cMara Einstein.
260 $aLondon ;$aNew York :$bRoutledge,$c2008.
300 $axiv, 241 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aReligion, media and culture series
504 $aIncludes bibliographical references (pages 211-235) and index.
505 0 $aThe changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
520 1 $a"In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace. Faiths of all kinds must compete not only with each other, but with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections."--Jacket.
590 $bArchive
650 0 $aChurch marketing.
650 0 $aReligious institutions$xMarketing.
650 7 $a11.05 sociology of religion.$0(NL-LeOCL)077593928$2bcl
650 7 $aChurch marketing.$2fast$0(OCoLC)fst00860798
650 7 $aReligious institutions$xMarketing.$2fast$0(OCoLC)fst01094100
650 7 $aMarketing$2gnd
650 7 $aMitgliederwerbung$2gnd
650 7 $aReligionsgemeinschaft$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aReligion$2gnd
650 17 $aGodsdienstige bewegingen.$2gtt
650 17 $aMarketing.$2gtt
650 7 $aReligiösa föreningar$xmarknadsföring.$2sao
650 07 $aMassenmedien.$2swd
650 07 $aReligion.$2swd
830 0 $aReligion, media, and culture series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0714/2007012061.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016965807&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203938874$zView this book online, via DawsonERA, both on- and off-campus
856 42 $uhttp://lib.leeds.ac.uk/search/febook3199995$zThis title is also available as an eBook. Click here.
856 42 $uhttp://lib.leeds.ac.uk/record=b3199995$zThis title is also available in print. Click here.
856 4 $3Bibliographic record display$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=205779$zAn electronic book accessible through the World Wide Web; click for information
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