MARC Record from marc_claremont_school_theology

LEADER: 06157cam a2201057 a 4500
001 ocm27936148
003 OCoLC
005 20200617073240.7
008 930325s1994 njuac b 001 0beng
010 $a 93001345
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050 00 $aBX9225.W4$bL35 1994
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084 $a287
049 $aMAIN
100 1 $aLambert, Frank,$d1943-
245 11 $a"Pedlar in divinity" :$bGeorge Whitefield and the transatlantic revivals, 1737-1770 /$cFrank Lambert.
246 30 $aGeorge Whitefield and the transatlantic revivals, 1737-1770
260 $aPrinceton, N.J. :$bPrinceton University Press,$c©1994.
300 $axii, 238 pages :$billustrations, portraits ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aEighteenth-century transformations: Whitefield's new birth and the consumer revolution -- Whitefield's adaptation of commercial strategies -- Creating an intercolonial revival -- Interpreting the new birth: audience response -- Debating the great awakening in a religious public sphere -- The Americanization of Whitefield -- Legacies.
520 $aA pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand even in the much smaller colonial cities of Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services - or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield aggressively exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized import from England. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.
590 $bArchive
600 10 $aWhitefield, George,$d1714-1770.
600 17 $aWhitefield, George,$d1714-1770$2fast$0(OCoLC)fst00006443
600 17 $aWhitefield, George$d1714-1770$2gnd
600 17 $aWhitefield, George.$2swd
650 0 $aEvangelists$vBiography.
650 0 $aRevivals$zGreat Britain$xHistory$y18th century.
650 0 $aGreat Awakening.
650 0 $aEvangelical Revival.
650 0 $aPreaching$xHistory$y18th century.
650 0 $aRevivals$zNorth America$xHistory$y18th century.
650 7 $aEvangelical Revival.$2fast$0(OCoLC)fst00916995
650 7 $aEvangelists.$2fast$0(OCoLC)fst00917055
650 7 $aGreat Awakening.$2fast$0(OCoLC)fst00947009
650 7 $aPreaching.$2fast$0(OCoLC)fst01074813
650 7 $aRevivals.$2fast$0(OCoLC)fst01096567
651 7 $aGreat Britain.$2fast$0(OCoLC)fst01204623
651 7 $aNorth America.$2fast$0(OCoLC)fst01242475
650 17 $aOpwekkingsbewegingen.$2gtt
650 7 $aThe Great Awakening$2gnd
650 07 $aGeschichte 1737-1770.$2swd
648 7 $a1700-1799$2fast
648 4 $aGeschichte 1737-1770.
653 0 $aEvangelism
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/prin031/93001345.html
856 41 $3Table of contents$uhttp://www.gbv.de/dms/bowker/toc/9780691032962.pdf
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/prin021/93001345.html
938 $aBaker & Taylor$bBKTY$c55.00$d55.00$i0691032963$n0002301759$sactive
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938 $aBaker and Taylor$bBTCP$n93001345$c$24.95
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