MARC record from Internet Archive

LEADER: 01862cam 2200385Ma 4500
001 ocn862219782
003 OCoLC
005 20191107034429.0
008 131206s2011 cc 000 0 chi d
040 $aN5L$bchi$cN5L$dCNGUL$dCNJIN$dOCLCQ$dCNZJL
066 $c$1
020 $a9787501981991
020 $a750198199X
035 $a(OCoLC)862219782
084 $aF713.80$2clc
245 00 $6880-01$aZhi tou guang gao /$cWang yun wei.
246 31 $aDirect mail advertising
260 $6880-02$aBei jing :$bZhong guo qing gong ye chu ban she,$c2011.
520 $6880-03$aBen shu cong zhi tou guang gao de mei jie te xing, Zhi tou guang gao de guang gao zhu, Zhi tou guang gao de shou zhong xing tai he shu ju ku ying xiao si ge da de ceng mian lai zhan kai dui zhi tou guang gao zhei yi zhu ti de tao lun.
650 07 $6880-04$aGuang gao xue$vJiao cai .$2cct
700 1 $6880-05$aWang yun wei.
880 1 $6100-00$a王云蔚.
880 00 $6245-01/$1$a直投广告 /$c王云蔚编著.
880 $6250-00/$1$a第1版.
880 $6260-02/$1$a北京 :$b中国轻工业出版社,$c2011.
880 $6300-00/$1$a234页 ;$c24 cm
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6520-03/$1$a本书从直投广告的媒介特性, 直投广告的广告主, 直投广告的受众形态和数据库营销四个层面, 研究讨论了如何认识曾经的直投广告和如何展望未来的直投广告这两大主题.
880 07 $6650-00/$1$a广告学$x研究.$2cct
880 07 $6650-00/$1$a广告学.$2cct
880 07 $6650-04/$1$a广告学$v教材.$2cct
880 1 $6700-05/$1$a王云蔚.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 4 OTHER HOLDINGS