MARC record from Internet Archive

LEADER: 04228cam 22009254a 4500
001 ocm52240990
003 OCoLC
005 20201111030540.0
008 030508s2003 maua b 000 0 eng
010 $a 2003010767
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020 $a1591391539$q(alk. paper)
020 $a9781591391531$q(alk. paper)
020 $a9781422104347
020 $a1422104346
020 $a1591396816
020 $a9781591396819
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050 00 $aHD30.29$b.N35 2003
082 00 $a153.4/3$221
084 $a85.15$2bcl
084 $aCP 4000$2rvk
084 $a85.15.$2bcl
084 $aCP 4000.$2rvk
100 1 $aNalebuff, Barry,$d1958-
245 10 $aWhy not? :$bhow to use everyday ingenuity to solve problems big and small /$cBarry Nalebuff and Ian Ayres.
260 $aBoston :$bHarvard Business School Press,$c©2003.
300 $axv, 238 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aThe way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.
520 $aOffers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.
650 0 $aProblem solving.
650 6 $aRésolution de problème.
650 7 $aProblem solving.$2fast$0(OCoLC)fst01077890
650 7 $aProblem solving.$2fss
650 7 $aKreatives Denken$2gnd
650 7 $aProblemlösen$2gnd
650 17 $aProbleemoplossing.$2gtt
650 7 $aSolução de problemas.$2larpcal
650 7 $aCriatividade.$2larpcal
650 7 $aAdministração.$2larpcal
650 17 $aRésolution de problème.$2rasuqam
655 4 $aNonfiction.
700 1 $aAyres, Ian,$d1959-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip044/2003010767.html
880 $6658-00$aMG -- 1 เล่ม
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