MARC record from Internet Archive

LEADER: 05223cam 2200757Ia 4500
001 ocm51329400
003 OCoLC
005 20191226100925.0
008 030109s2002 enka ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $z047084499X
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072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x078000$2bisacsh
072 7 $aKMK$2bicssc
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100 1 $aEarls, Mark.
245 10 $aWelcome to the creative age :$bbananas, business and the death of marketing /$cMark Earls.
260 $aChichester, West Sussex ;$aNew York :$bWiley,$c2002.
300 $a1 online resource (xii, 276 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 261-271) and index.
588 0 $aPrint version record.
505 0 $aWelcome to the Creative Age Bananas, Business and the Death of Marketing; Contents; Foreword by Adam Morgan; Acknowledgements; Introduction: Bananas at Dawn; 1: Creativity Is Our Inheritance; 2: The Glorious Revolution; 3: Tsunami; 4: Who and How We Are; 5: Ideas, Ideas, Ideas; 6: All that You Can't Leave Behind (but must); 7: How to Have a Creative Age Idea; 8: Interventions -- It is What You Do ... ; 9: Advertising is Not Communication; 10: The Shared Enterprise -- Putting purpose-ideas at the Heart of Business; 11: A Place You Want to Work in; 12: Us -- Together; Postscript; Endnotes; Index.
520 $aThe rules and principles that have governed business for half a century are dead; what matters now, more than anything else, is creativity and ideas. In a thought-provoking look at the death of 'old' marketing, Mark Earls explores this sea change and shows how the new philosophy can be used to solve traditional marketing problems. He also provides detailed guidance for building an organization for which employees will choose to work - one within which creativity and ideas can flourish.
650 0 $aMarketing.
650 0 $aCreative ability in business.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aCreative ability in business.$2fast$0(OCoLC)fst00882438
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
655 4 $aElectronic books.
776 08 $iPrint version:$aEarls, Mark.$tWelcome to the creative age.$dChichester, West Sussex ; New York : Wiley, 2002$z047084499X$w(DLC) 2002512721$w(OCoLC)50748308
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