MARC record from Internet Archive

LEADER: 03358cam 2200649 a 4500
001 ocm60338709
003 OCoLC
005 20201007073508.0
008 060109s2005 cau b 001 0 eng d
010 $a 2006271743
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035 $a(OCoLC)60338709$z(OCoLC)60348688
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043 $an-us---
050 00 $aLB2326.3$b.T65 2005
055 3 $aLB2342.8$b.T65 2005
082 04 $a659.2/937873
100 1 $aToma, J. Douglas.
245 14 $aThe uses of institutional culture :$bstrengthening identification and building brand equity in higher education /$cJ. Douglas Toma, Greg Dubrow, and Matthew Hartley.
246 3 $aStrengthening identification and building brand equity in higher education
260 $aHoboken, NJ :$bWiley Periodicals, Inc. ;$aSan Francisco :$bJossey-Bass,$c©2005.
300 $axiii, 105 pages ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aASHE higher education report,$x1551-6970 ;$vv. 31, no. 3
504 $aIncludes bibliographical references (pages 79-96) and indexes.
505 0 $aIdentification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity.
540 $aCurrent copyright fee: GBP28.00$c35\0.$5Uk
650 0 $aEducation, Higher$xResearch.
650 0 $aOrganisational effectiveness.
650 2 $aEducation, higher$xresearch.
650 2 $aOrganizational effectiveness.
651 2 $aUnited States.
650 7 $aEducation, Higher$xResearch.$2fast$0(OCoLC)fst00903093
650 7 $aColleges and universities$zUnited States$xPublic relations.$2sears
650 7 $aHigher education$xMarketing.$2sears
650 7 $aHigher education$zAims and objectives.$2sears
650 7 $aSchools$xAdministration$zUnited States.$2sears
650 7 $aHigher education$xPlanning.$2sears
700 1 $aDubrow, Greg.
700 1 $aHartley, Matthew,$d1964-
776 08 $iOnline version:$aToma, J. Douglas.$tUses of institutional culture.$dHoboken, NJ : Wiley Periodicals, Inc. ; San Francisco : Jossey-Bass, ©2005$w(OCoLC)992792113
830 0 $aASHE higher education report ;$vv. 31, no. 3.$x1551-6970
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0629/2006271743-t.html
856 41 $zonline version$uhttp://www3.interscience.wiley.com.ezproxy.bu.edu/cgi-bin/fulltext/110474513/PDFSTART
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0629/2006271743-d.html
856 4 $31850-9999$uhttp://onlinelibrary.wiley.com/$xBLDSS
938 $aBaker & Taylor$bBKTY$c29.00$d29.00$i0787981249$n0006272329$sactive
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994 $aZ0$bP4A
948 $hHELD BY P4A - 244 OTHER HOLDINGS