MARC record from Internet Archive

LEADER: 03276cam 2200613 a 4500
001 ocm40734928
003 OCoLC
005 20181105175736.0
008 990129s1999 nyu b 000 0 eng
010 $a 99018230
040 $aDLC$beng$cDLC$dIOJ$dLVB$dBAKER$dNLGGC$dBTCTA$dYDXCP$dTULIB$dILU$dOCLCF$dOCLCO$dOCLCQ$dFC@$dI8M$dOCLCQ$dCSJ$dOCLCQ$dCCH$dSPP$dOCLCQ
016 7 $aBA49034099$2JP-ToKJK
019 $a1022609660
020 $a1573221155$q(alk. paper)
020 $a9781573221153$q(alk. paper)
020 $a157322829X
020 $a9781573228299
035 $a(OCoLC)40734928$z(OCoLC)1022609660
042 $apcc
050 00 $aP94$b.R87 1999
082 00 $a302.23$221
084 $a05.20$2bcl
100 1 $aRushkoff, Douglas.
245 10 $aCoercion :$bwhy we listen to what "they" say /$cDouglas Rushkoff.
260 $aNew York :$bRiverhead,$c℗♭1999.
300 $a321 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 309-315).
505 0 $aThey say -- Hand-to-hand -- Atmospherics -- Spectacle -- Public relations -- Advertising -- Pyramids -- Vitual marketing -- Buyer's remorse.
520 1 $a"They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling."--BOOK JACKET. "Who, exactly, are "they"? And why do we listen to them?"--BOOK JACKET. "Douglas Rushkoff argues that we each have our own "theys"--bosses, pundits, authorities, both real and imaginary - whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move. It has already been decided on our behalf, and in our best interests. Or so we hope."--Jacket.
520 8 $a"Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us."--Jacket.
650 0 $aMass media$xInfluence.
650 0 $aPersuasion (Psychology)
650 6 $aMe dias$xInfluence.
650 6 $aPersuasion (Psychologie)
650 7 $aMass media$xInfluence.$2fast$0(OCoLC)fst01011251
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 17 $aMassamedia.$2gtt
650 17 $aMassacommunicatie.$2gtt
650 17 $aOverreding.$2gtt
650 17 $aBei nvloeding.$2gtt
776 08 $iOnline version:$aRushkoff, Douglas.$tCoercion.$dNew York : Riverhead, ℗♭1999$w(OCoLC)607383266
776 08 $iOnline version:$aRushkoff, Douglas.$tCoercion.$dNew York : Riverhead, ℗♭1999$w(OCoLC)607856190
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i1573221155$n0003254874$sactive
938 $aBaker and Taylor$bBTCP$n99018230
938 $aYBP Library Services$bYANK$n1553542
029 1 $aAU@$b000014508313
029 1 $aNLGGC$b257693157
029 1 $aNZ1$b2504355
029 1 $aYDXCP$b1553542
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 855 OTHER HOLDINGS