MARC record from Internet Archive

LEADER: 04640cam 22009014a 4500
001 ocm76064682
003 OCoLC
005 20200528011730.0
008 061103s2007 enk b 001 0 eng
010 $a 2006037016
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050 00 $aR727.5$b.J35 2007
060 00 $a2007 F-859
060 10 $aW 62$bJ25u 2007
082 00 $a174.2/951$222
100 1 $aJain, Shaili,$d1974-
245 10 $aUnderstanding physician-pharmaceutical industry interactions /$cShaili Jain.
260 $aCambridge [England] ;$aNew York :$bCambridge University Press,$c2007.
300 $axviii, 141 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aGifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII).
505 0 $aPreserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry -- To sample or not to sample? the use of pharmaceutical industry-supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPIIs), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines.
650 0 $aPhysicians$xProfessional ethics.
650 0 $aPharmaceutical industry$xMoral and ethical aspects.
650 0 $aDrugs$xMarketing.
650 0 $aAdvertising$xDrugs.
650 7 $aAdvertising$xDrugs.$2fast$0(OCoLC)fst00797609
650 7 $aDrugs$xMarketing.$2fast$0(OCoLC)fst00898840
650 7 $aPharmaceutical industry$xMoral and ethical aspects.$2fast$0(OCoLC)fst01060163
650 7 $aPhysicians$xProfessional ethics.$2fast$0(OCoLC)fst01062899
650 7 $aPharmazeutische Industrie$2gnd
650 7 $aWerbung$2gnd
650 7 $aArzt$2gnd
650 7 $aArzneiverordnung$2gnd
650 7 $aBerufsethik$2gnd
650 7 $aBeeinflussung$2gnd
650 12 $aPhysicians$xethics.
650 22 $aAdvertising.
650 22 $aDrug Industry$xethics.
650 22 $aGift Giving$xethics.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip074/2006037016.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0729/2006037016-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0729/2006037016-d.html
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938 $aYBP Library Services$bYANK$n2508696
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938 $aBlackwell Book Service UK$bBBUK$nL3765620$c30.00
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