MARC record from Internet Archive

LEADER: 04385cam 2200613 i 4500
001 ocn870289935
003 OCoLC
005 20220617134610.0
008 140310s2015 nyua b 001 0 eng
010 $a 2014007778
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020 $a9780415833103$q(hardback)
020 $a0415833108$q(hardback)
020 $a9780415833110$q(paperback)
020 $a0415833116$q(paperback)
020 $z9780203495735$q(ebook)
020 $z9781135053611 (ePub ebook)
020 $z9781135053628 (PDF ebook)
020 $z9781135053604 (Mobipocket ebook)
024 8 $a40024266231
035 $a(OCoLC)870289935$z(OCoLC)870292627$z(OCoLC)894025337$z(OCoLC)1001426595$z(OCoLC)1044385879$z(OCoLC)1056451958$z(OCoLC)1060912941$z(OCoLC)1074334155$z(OCoLC)1166808344
042 $apcc
050 00 $aP91.3$b.C73 2015
082 00 $a302.2/0721$223
084 $aSOC024000$aSOC019000$aSOC052000$2bisacsh
100 1 $aCroucher, Stephen Michael,$d1978-
245 10 $aUnderstanding communication research methods :$ba theoretical and practical approach /$cStephen M. Croucher and Daniel Cronn-Mills.
264 1 $aNew York :$bRoutledge,$c2015.
300 $a360 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises. Each methods chapter includes a sample research paper written by an undergraduate student, accompanied by detailed explanations of the what, how, and why of the decisions that went into the research methods of the paper. These actual examples of student research provide a unique and approachable guide: students are given the opportunity to model their own work on their peers, while also reviewing the different decisions that might have influenced the direction and nature of the research.Comprehensive, innovative, and focused on the student, this book provides a valuable resource for instructors teaching an undergraduate course in research methods. Easy to follow and written directly for the undergraduate student, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 338-352) and index.
505 0 $aIntroduction -- Research ethics -- The social scientific paradigm -- The interpretive paradigm -- The critical paradigm -- Literature review -- Data -- Evaluating research: warrants -- Hypothesis and research questions -- Ethnography -- Interviewing -- Focus groups -- Qualitative data analysis -- Content analysis -- Surveys -- Descriptive statistics -- Inferential statistics -- Experimental design -- Rhetorical criticism -- The process of critique.
650 0 $aCommunication$xResearch$xMethodology.
650 7 $aSOCIAL SCIENCE$xResearch.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMethodology.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aCommunication$xResearch$xMethodology.$2fast$0(OCoLC)fst00870005
650 7 $aCommunication$xResearch$xMethodology.$2nli
700 1 $aCronn-Mills, Daniel.
938 $aBrodart$bBROD$n110533275
938 $aBaker and Taylor$bBTCP$nBK0014471496
938 $aYBP Library Services$bYANK$n11633546
938 $aYBP Library Services$bYANK$n11799994
029 1 $aAU@$b000052706506
029 1 $aNZ1$b15993550
029 1 $aUKMGB$b016897831
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 125 OTHER HOLDINGS