MARC record from Internet Archive

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100 1 $aRuddock, Andy.
245 10 $aUnderstanding audiences :$btheory and method /$cAndy Ruddock.
260 $aLondon ;$aThousand Oaks [Calif.] :$bSAGE,$c2001.
300 $a1 online resource (201 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$2rda
504 $aIncludes bibliographical references (pages 182-197) and index.
520 8 $aUnderstanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
588 0 $aPrint version record.
505 0 $aCover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 -- Questions of Theory and Method; Chapter 2 -- Media Effects; Chapter 3 -- Media and Public Opinion; Chapter 4 -- Cultivation analysis; Chapter 5 -- Cultural Studies and Audience Research; Chapter 6 -- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.
506 $aAccess restricted to Ryerson students, faculty and staff.$5CaOTR
650 0 $aMass media$xAudiences.
650 0 $aMass media$xInfluence.
650 6 $aMe dias$xPublics.
650 6 $aMe dias$xInfluence.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aMass media$xAudiences.$2fast$0(OCoLC)fst01011223
650 7 $aMass media$xInfluence.$2fast$0(OCoLC)fst01011251
650 17 $aPubliek.$2gtt
650 17 $aOmroep.$2gtt
650 7 $aMass-me dia.$2rasuqam
650 7 $aAudience (Me dias)$2rasuqam
650 7 $aSpectateur.$2rasuqam
650 7 $aInfluence.$2rasuqam
655 0 $aElectronic book.
655 4 $aElectronic books.
776 08 $iPrint version:$aRuddock, Andy.$tUnderstanding audiences.$dLondon ; Thousand Oaks [Calif.] : SAGE, 2001$z0761963448$z9780761963448$w(DLC) 2001271343$w(OCoLC)44185136
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