MARC record from Internet Archive

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001 ocn707264022
003 OCoLC
005 20180604234103.0
008 110504s2011 cauab b 001 0 eng
010 $a 2011017846
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020 $a9781118061930
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050 00 $aTK5105.888$b.D53 2011
082 00 $a006.7$223
084 $aBUS000000$2bisacsh
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100 1 $aDiaz-Ortiz, Claire,$d1982-
245 10 $aTwitter for good :$bchange the world one tweet at a time /$cClaire Di az-Ortiz ; foreword by Biz Stone.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass,$c℗♭2011.
300 $axviii, 206 pages :$billustrations, maps ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund, TED With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aBe a force for good -- T (target) : Why tweet? -- W (write) : Why you should tweet like Kanye -- E (engage) : Tools to win -- E (explore) : Finding everybody, and bringing everybody to you -- T (track) : Making sure you've hit your mark -- Applying the T.W.E.E.T. framework.
630 07 $aTwitter.$2sears
650 0 $aSocial networks.
650 0 $aSocial change.
650 7 $aBUSINESS & ECONOMICS.$2bisacsh
650 7 $aSocial change.$2fast$0(OCoLC)fst01122310
650 7 $aSocial networks.$2fast$0(OCoLC)fst01122678
650 7 $aOnline-Marketing$2gnd
650 7 $aTwitter$gSoftwareplattform$2gnd
650 7 $aSociala na tverk online.$2sao
650 7 $aSociala medier.$2sao
650 7 $aFrivilligorganisationer.$2sao
650 7 $aSocial networking.$2sears
650 7 $aSocial change.$2sears
655 4 $aNonfiction.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1111/2011017846-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1114/2011017846-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1111/2011017846-d.html
856 4 $uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4318079&custom_att_2=simple_viewer$xInhaltsverzeichnis
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938 $aIngram$bINGR$n9781118061930
938 $aYBP Library Services$bYANK$n7046068
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