MARC record from Internet Archive

LEADER: 04083cam 22007814a 4500
001 ocm55738708
003 OCoLC
005 20200716094519.0
008 040615s2005 enka b 001 0 eng
010 $a 2004014170
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020 $a1873150903$q(alk. paper)
020 $a9781873150900$q(alk. paper)
020 $a187315089X$q(pbk. ;$qalk. paper)
020 $a9781873150894$q(pbk. ;$qalk. paper)
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050 00 $aG155.A1$bF93 2005
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082 00 $a910/.68/8$222
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084 $aF590.8$2clc
100 1 $aFyall, Alan.
245 10 $aTourism marketing :$ba collaborative approach /$cAlan Fyall and Brian Garrod.
260 $aClevedon ;$aBuffalo :$bChannel View Publications,$c©2005.
300 $axvi, 383 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAspects of tourism ;$v18
504 $aIncludes bibliographical references (pages 362-375) and index.
505 0 $aPart 1: Collaboration and tourism: 1. Collaboration and tourism -- 2. Collaborative marketing: A new marketing paradigm.
505 0 $aPart 2: Strategic tourism marketing planning: 3. Situation analysis -- 4. Tourism marketing, planning, implementation and control.
505 0 $aPart 3. Inter-organisational collaboration: 5. Inter-organisational collaboration: Concepts and theories -- 6. Types and stages of inter-organisational collaboration -- 7. Collaborative effectiveness and inter-organisational governance.
505 0 $aPart 4. Tourism marketing collaboration in practice: 8. Global airline alliances -- 9. Hotel consortia -- 10. Destination collaboration.
505 0 $aPart 5. From competition to collaboration in the tourism industry: 11. Conclusions.
520 1 $a"This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored."--Jacket.
650 0 $aTourism$xMarketing.
650 6 $aTourisme$xMarketing.
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
650 7 $aTourismus$2gnd
650 7 $aMarketing$2gnd
650 7 $aTourisme.$2rasuqam
650 17 $aPromotion touristique.$2rasuqam
650 7 $aMarketing : Strategisches Management.$2swd
650 7 $aMarketing : Unternehmenskooperation.$2swd
700 1 $aGarrod, B.$q(Brian)
776 08 $iOnline version:$aFyall, Alan.$tTourism marketing.$dClevedon ; Buffalo : Channel View Publications, ©2005$w(OCoLC)904216758
830 0 $aAspects of tourism ;$v18.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0419/2004014170.html
938 $aBaker & Taylor$bBKTY$c54.95$d54.95$i187315089X$n0006057696$sactive
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938 $aBaker and Taylor$bBTCP$n2004014170
938 $aYBP Library Services$bYANK$n2116448
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948 $hHELD BY P4A - 190 OTHER HOLDINGS