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MARC record from Internet Archive

LEADER: 01059nam 2200301Ia 4500
001 025554621
004 UFAFQ1276002
005 20120623022400.0
008 891019s1988 xx a b 000|0 eng d
035 $a(OCoLC)20510889
040 $aFUG$cFUG
090 $aLD1780 1988$b.C4561
100 1 $aChang, Julio A.,$d1952-
245 12 $aA theoretical model of generic and brand advertising /$cby Julio A. Chang.
260 $c1988
300 $axii, 215 leaves :$bill. ;$c28 cm.
500 $aTypescript.$5FU
502 $aThesis (Ph. D.)--University of Florida, 1988.
500 $aVita$5FU
504 $aIncludes bibliographical references (leaves 211-214).
650 0 $aAdvertising$xAgriculture.
650 0 $aBrand name products.
650 0 $aGeneric products.
690 $aFood and Resource Economics thesis Ph. D.$5FU
690 $aDissertations, Academic$zUF$xFood and Resource Economics$5FU
852 8 $aFU$bUFSPE$cUCOL$4UF SMATHERS, Special Coll$5University Collection (Non-Circulating)
951 $108$aUFU01:001151363;$5FU
999 $aAFQ1276002