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MARC record from Internet Archive

LEADER: 01573cam 2200385 a 4500
001 ocm17954377
003 OCoLC
005 20180905214043.0
008 880427s1988 maua b 001 0 eng
010 $a 87045776
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dBAKER$dOCLCO$dOCLCF$dOCLCQ
020 $a0669169749$q(alk. paper)
020 $a9780669169744$q(alk. paper)
035 $a(OCoLC)17954377
050 00 $aHF5823$b.W417 1988
082 00 $a659.1/13$219
100 1 $aWasserman, Dick.
245 10 $aThat's our new ad campaign--? :$ba handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads /$cDick Wasserman.
260 $aLexington, Mass. :$bLexington Books,$c℗♭1988.
300 $axv, 188 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising campaigns$xEvaluation.
650 7 $aAdvertising campaigns$xEvaluation.$2fast$0(OCoLC)fst00797833
938 $aBaker & Taylor$bBKTY$c27.95$d27.95$i0669169749$n0001440546$sactive
938 $aBaker & Taylor$bBKTY$c18.95$d18.95$i0669276685$n0001898048$sactive
938 $aBaker and Taylor$bBTCP$n87045776 //r93
938 $aYBP Library Services$bYANK$n514097
029 1 $aAU@$b000005849412
029 1 $aNZ1$b3408547
029 1 $aYDXCP$b514097
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 396 OTHER HOLDINGS