| Record ID | ia:televisionnewmed0000gill |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/televisionnewmed0000gill/televisionnewmed0000gill_marc.xml |
| Download MARC binary | https://www.archive.org/download/televisionnewmed0000gill/televisionnewmed0000gill_meta.mrc |
LEADER: 01457cam a2200337 a 4500
001 2010001331
003 DLC
005 20110608082106.0
008 100126s2011 nyu b 001 0 eng
010 $a 2010001331
020 $a9780415802376 (hardback : alk. paper)
020 $a0415802377 (hardback : alk. paper)
020 $a9780415802383 (pbk. : alk. paper)
020 $a0415802385 (pbk. : alk. paper)
035 $a(OCoLC)ocn368025074
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dCDX$dLML$dDLC
042 $apcc
043 $an-us---
050 00 $aPN1992.3.U5$bG55 2011
082 00 $a791.45/750973$222
100 1 $aGillan, Jennifer.
245 10 $aTelevision and new media :$bmust-click TV /$cJennifer Gillan.
260 $aNew York :$bRoutledge,$c2011.
300 $a313 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [290]-301) and index.
505 0 $aIntroduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
650 0 $aTelevision programs$zUnited States.
650 0 $aTelevision programs$zUnited States$xRating.
650 0 $aTelevision broadcasting$xTechnological innovations$zUnited States.
650 0 $aConvergence (Telecommunication)
650 0 $aTelevision viewers$zUnited States.