MARC record from Internet Archive

LEADER: 02293cam a2200361 a 4500
001 2007045640
003 DLC
005 20090828071902.0
008 071105s2008 nyu b 001 0 eng
010 $a 2007045640
020 $a9780385524384 (hc : alk. paper)
020 $a0385524382 (hc : alk. paper)
035 $a(OCoLC)ocn181072590
035 $a(OCoLC)181072590$z(OCoLC)176951065
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dOCO$dBUR$dVP@$dDLC
050 00 $aBF441$b.B725 2008
082 00 $a155.9/2$222
100 1 $aBrafman, Ori.
245 10 $aSway :$bthe irresistible pull of irrational behavior /$cOri Brafman and Rom Brafman.
250 $a1st ed.
260 $aNew York :$bDoubleday,$cc2008.
300 $axiii, 206 p. ;$c22 cm.
504 $aIncludes bibliographical references and index.
520 $aA journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
505 0 $aAnatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
650 0 $aRationalism$xPsychological aspects.
650 0 $aIrrationalism (Philosophy)
650 0 $aStupidity.
650 0 $aErrors.
650 0 $aConduct of life.
650 0 $aSuccess.
700 1 $aBrafman, Rom.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip084/2007045640.html