| Record ID | ia:surefiredirectre0000kern |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/surefiredirectre0000kern/surefiredirectre0000kern_marc.xml |
| Download MARC binary | https://www.archive.org/download/surefiredirectre0000kern/surefiredirectre0000kern_meta.mrc |
LEADER: 01069cam a22002774a 4500
001 00048066
003 DLC
005 20040707093708.0
008 000911s2001 nyua b 001 0 eng
010 $a 00048066
020 $a0658006223 (acid-free paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5861$b.K47 2001
082 00 $a658.8/4$221
100 1 $aKern, Russell.
245 10 $aS.U.R.E.-fire direct response marketing :$bgenerating business-to-business sales leads for bottom-line success /$cRussell M. Kern.
246 1 $aSure-fire direct response marketing
260 $aNew York :$bMcGraw-Hall,$cc2001.
300 $axxii, 277 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 263-265) and index.
504 $aIncludes webliographies (p. 259-261).
650 0 $aAdvertising, Direct-mail.
650 0 $aDirect marketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh042/00048066.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh021/00048066.html