MARC record from Internet Archive

LEADER: 03292cam 2200649 a 4500
001 ocm24429814
003 OCoLC
005 20100924160127.0
008 910823s1992 nyua 001 0 eng
010 $a 91030396
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035 $a(OCoLC)24429814$z(OCoLC)59953681
043 $an-us---
050 00 $aHN90.P8$bM66 1992
082 00 $a303.3/8$220
084 $a05.32$2bcl
100 1 $aMoore, David W.$q(David William),$d1940-
245 14 $aThe superpollsters :$bhow they measure and manipulate public opinion in America /$cDavid W. Moore.
260 $aNew York :$bFour Walls Eight Windows,$cc1992.
300 $axi, 388 p. :$bill. ;$c24 cm.
500 $aIncludes index.
520 $aPolitical pollsters have a tremendous influence on what politicians say and how they say it. Pollsters profiled include Shere Hite, George Gallup, Lou Harris, Pat Caddell, Robert Teeter, Richard Wirthlin and Mervin Field.
505 0 $aCh. 1. The Sins of Shere Hite -- Ch. 2. America Speaks -- Ch. 3. Reinventing the Industry -- Ch. 4. The Democratic Presidential Pollsters -- Ch. 5. The Republican Presidential Pollsters -- Ch. 6. The Media Pollsters -- Ch. 7. The California Divide -- Ch. 8. The Elusive Pulse of Democracy.
650 0 $aPublic opinion$zUnited States.
650 0 $aPublic opinion polls.
650 0 $aMass media$zUnited States$xInfluence.
650 0 $aElection forecasting$zUnited States.
650 6 $aOpinion publique$zÉtats-Unis.
650 6 $aSondages d'opinion.
650 6 $aMédias$zÉtats-Unis$xInfluence.
650 6 $aÉlections$xPrévision$zÉtats-Unis.
650 17 $aPublieke opinie.$2gtt
650 17 $aOpinieonderzoek.$2gtt
938 $aBaker & Taylor$bBKTY$c21.95$d16.46$i0941423743$n0002012821$sactive
938 $aBaker and Taylor$bBTCP$n91030396 //r97$c$21.95
938 $aYBP Library Services$bYANK$n1129374
952 $a24429814$zDLC$bLIBRARY OF CONGRESS$hFull$iLCC$kDDC$nSummary$tContents$u20100918
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952 $a266359489$zCUD$bCAMBRIDGE UNIV$hFull$u20100804
952 $a274363408$zSTF$bSTANFORD UNIV LIBR$hFull$iLCC$kDDC$u20100802
952 $a476803259$zTEU$bTEMPLE UNIV$hFull$u20100709
952 $a485786903$zN15$bNEW YORK UNIV, GROUP BATCHLOAD$hFull$iLCC$kDDC$u20100802
029 1 $aNLGGC$b086799932
029 1 $aNZ1$b4157755
029 1 $aAU@$b000008457865
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 951 OTHER HOLDINGS