| Record ID | ia:strategicmarketi00weit |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi00weit/strategicmarketi00weit_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi00weit/strategicmarketi00weit_meta.mrc |
LEADER: 00697pam 2200217 a 4500
001 83004324
003 DLC
005 19830720000000.0
008 830228s1984 maua b 00100 eng
010 $a 83004324
020 $a0534009719
050 0 $aHF5415$b.S8689 1984
082 0 $a658.8/02$219
245 00 $aStrategic marketing :$bplanning, implementation, and control /$cBarton A. Weitz [ed.], Robin Wensley [ed.].
260 0 $aBoston, Mass. :$bKent Pub. Co.,$cc1984.
300 $ax, 500 p. :$bill. ;$c25 cm.
440 0 $aKent series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 10 $aWeitz, Barton A.
700 10 $aWensley, Robin,$d1944-