| Record ID | ia:strategicmarketi0000ande_u9q2 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi0000ande_u9q2/strategicmarketi0000ande_u9q2_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi0000ande_u9q2/strategicmarketi0000ande_u9q2_meta.mrc |
LEADER: 00747cam a22002534a 4500
001 2002116444
003 DLC
005 20040224113305.0
008 021121s2004 maua b 001 0 eng
010 $a 2002116444
020 $a0618338071
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.A523 2004
082 00 $a658.8/02$222
100 1 $aAnderson, Carol H.
245 10 $aStrategic marketing management /$cCarol H. Anderson, Julian W. Vincze.
250 $a2nd ed.
260 $aBoston :$bHoughton Mifflin,$cc2004.
300 $axxxiii, 863, [11] p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
700 1 $aVincze, Julian W.