| Record ID | ia:strategicbrandco0000schu |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicbrandco0000schu/strategicbrandco0000schu_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicbrandco0000schu/strategicbrandco0000schu_meta.mrc |
LEADER: 01017cam a2200277 a 4500
001 00269351
003 DLC
005 20020907181305.0
008 000630s1999 ilua b 001 0 eng
010 $a 00269351
020 $a0844229520
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.S3636 1999
082 00 $a659.1/13$221
100 1 $aSchultz, Don E.
245 10 $aStrategic brand communication campaigns /$cDon E. Schultz, Beth E. Barnes.
250 $a5th ed.
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc1999.
300 $axxi, 378 p. :$bill. ;$c24 cm.
500 $aRev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising campaigns.
700 1 $aBarnes, Beth E.
700 1 $aSchultz, Don E.$tStrategic advertising campaigns.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh021/00269351.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh021/00269351.html