| Record ID | ia:spendingadvertis0000broa_y9j1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/spendingadvertis0000broa_y9j1/spendingadvertis0000broa_y9j1_marc.xml |
| Download MARC binary | https://www.archive.org/download/spendingadvertis0000broa_y9j1/spendingadvertis0000broa_y9j1_meta.mrc |
LEADER: 01070cam a2200265 a 4500
001 82147633
003 DLC
005 19840608000000.0
008 830215s1979 enka b 00110 eng
010 $a 82147633 //r84
020 $a022067020X (pbk.) :$c£5.95 ($14.75 U.S.)
020 $a0220670242 (hard)
050 0 $aHF5826.5$b.B76 1979
082 0 $a659.1/068/1$219
100 10 $aBroadbent, Simon.
245 10 $aSpending advertising money :$ban introduction to media planning, media buying and the uses of media research /$cSimon Broadbent.
250 $a3rd ed.
260 0 $a[London] :$bBusiness Books ;$aBrookfield, Vt. :$bDistributed exclusively in North America by Renouf/USA,$c1979.
300 $axi, 381 p. :$bill. ;$c22 cm.
500 $a"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"
500 $aDistributor from label on fly-leaf.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising media planning.
650 0 $aAdvertising$xCosts.
650 0 $aAdvertising$xResearch.