MARC record from Internet Archive

LEADER: 07691cam 2200913Ma 4500
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005 20181126010521.0
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006 m o d
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072 7 $aBUS$x016000$2bisacsh
082 04 $a658.8342$221
084 $aF713. 55$2clc
100 1 $aLewis, David,$d1942-
245 14 $aThe soul of the new consumer :$bauthenticity -- what we buy and why in the new economy /$cDr. David Lewis & Darren Bridger.
260 $aLondon ;$aNaperville, Ill. :$bNicholas Brealey Pub.,$c℗♭2000.
300 $a1 online resource (x, 246 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 221-239) and index.
588 0 $aPrint version record.
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533 $aElectronic reproduction.$b[S.l.] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
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505 00 $tFrom Abundance to Authenticity: The Rise of the New Consumers --$tFrom scarcity to abundance--from abundance to authenticity --$tThe anatomy of the soul --$tNew Consumers vs Old Consumers --$tNew Consumers 'r' us --$tPersuading New Consumers: The Quest for Authenticity --$tThe lure of authenticity --$tAuthenticity, alienation and self-actualization --$tLiking and authenticity --$tAuthenticity, credibility and expertise --$tAuthenticity and story telling --$tAuthenticity--your company's passport to prosperity --$tThe New Scarcities of Time, Attention and Trust --$tScarcities of time --$tScarcities of attention --$tScarcities of trust --$tScarcities of time, attention and trust can only get worse --$tTastespace: Creating the Ultimate Mall --$tWhy segmentation fails --$tThe ultimate mall --$tData mining --$tTaste webs --$tExploiting tastespace --$tWhen intuition replaces computer power --$tWhy Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers --$tMavens--the power behind sales success --$tCool hunters and mavens--the true market makers --$tBuzz vs hype --$tHow new ideas are adopted--buzz and diffusion --$tCool hunters, mavens and the cycle of innovation --$tIdentifying cool hunters and mavens --$tInvolving the New Consumer --$tWhy New Consumers get involved --$tThe rise of third places --$tInformation encourages involvement --$tWhy employees must be as involved as New Consumers --$tRetail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' --$tHow stressful is shopping? --$tWhat makes shopping so stressful?
520 $aHave you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Da.
650 0 $aConsumer behavior.
650 6 $aConsommateurs$xComportement.
650 6 $aConsommateurs$xAttitudes.
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 07 $aConsumer behavior.$2cct
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 17 $aConsumentengedrag.$0(NL-LeOCL)078475171$2gtt
650 7 $aConsommateurs$xAttitudes$y20e sie cle.$2ram
655 4 $aElectronic books.
655 0 $aElectronic books.
700 1 $aBridger, Darren.
776 08 $iPrint version:$aLewis, David, 1942-$tSoul of the new consumer.$dLondon ; Naperville, Ill. : Nicholas Brealey Pub., ℗♭2000$z1857882466
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