| Record ID | ia:socialmediamarke0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/socialmediamarke0000unse/socialmediamarke0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/socialmediamarke0000unse/socialmediamarke0000unse_meta.mrc |
LEADER: 02793cam 2200541Ia 4500
001 ocn755698586
003 OCoLC
005 20220504231004.0
008 110927s2013 ohua b 001 0 eng d
010 $a 2012930782
040 $aBTCTA$beng$cBTCTA$dXBM$dYDXCP$dOCLCF$dOKU$dOCLCQ$dNZOTM$dBWX$dTULIB$dI8M$dTHHCU$dATSAE$dOCLCQ$dOCLCO
019 $a792737285$a989267593
020 $a9780538480871$q(pbk., Student ed.)
020 $a0538480874
020 $a9781133589273
020 $a1133589278
035 $a(OCoLC)755698586$z(OCoLC)792737285$z(OCoLC)989267593
050 4 $aHF5415.1265$b.B3335 2013
082 04 $a658.872$223
245 00 $aSocial media marketing :$ba strategic approach /$cMelissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
260 $aMason, OH :$bSouth-Western Cengage Learning,$c©2013.
300 $axv, 380 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aChapter 1 Why Social Media? -- Chapter 2 Goals and Strategies -- Chapter 3 Identifying Target Audiences -- Chapter 4 Rules of Engagement for Social Media -- Chapter 5 Publishing Blogs -- Chapter 6 Publishing Podcasts and Webinars -- Chapter 7 Publishing Articles, White Papers, and E-Books -- Chapter 8 Sharing Videos -- Chapter 9 Sharing Photos and Images -- Chapter 10 Social Networks -- Chapter 11 Microblogging -- Chapter 12 Discussion Boards, Social News, and Q & A Sites -- Chapter 13 Mobile Computing and Location Marketing -- Chapter 14 Social Media Monitoring -- Chapter 15 Social Media Marketing Plan -- Appendix XYZ Coffee Company Social Media Marketing Plan.
520 8 $aSocial Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
650 0 $aInternet marketing$vTextbooks.
650 0 $aViral marketing$vTextbooks.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aViral marketing.$2fast$0(OCoLC)fst01200110
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
700 1 $aBarker, Melissa S.
700 1 $aBarker, Donald,$d1953-
700 1 $aBormann, Nicholas F.
700 1 $aNeher, Krista.
938 $aBaker and Taylor$bBTCP$nBK0010184868
938 $aYBP Library Services$bYANK$n8723002
029 1 $aAU@$b000049175237
029 1 $aAU@$b000051790149
029 1 $aAU@$b000055122192
029 1 $aAU@$b000055358711
029 1 $aAU@$b000056774433
029 1 $aNZ1$b14203501
029 1 $aNZ1$b14744246
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 110 OTHER HOLDINGS