MARC record from Internet Archive

LEADER: 05551cam a2200793 a 4500
001 ocn713834844
003 OCoLC
005 20191109071855.2
008 110414s2012 nyu 001 0 eng
010 $a 2011015837
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016 7 $a015840921$2Uk
019 $a824484020
020 $a9780071770811$q(hardcover ;$qalk. paper)
020 $a007177081X$q(harcover ;$qalk. paper)
020 $z9780071770996$q(e-book)
020 $z0071770992$q(e-book)
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029 1 $aCHDSB$b005849978
029 1 $aCHVBK$b117860352
029 1 $aCHVBK$b175911037
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035 $a(OCoLC)713834844$z(OCoLC)824484020
042 $apcc
050 00 $aHD62.6$b.M3676 2012
055 3 $aHM742$b.M36 2012
082 00 $a658.8/72$222
084 $aC913.7$2clc
084 $aF713.36$2clc
084 $aG206.3$2clc
049 $aMAIN
100 1 $aMansfield, Heather.
245 10 $aSocial media for social good :$ba how-to guide for nonprofits /$cHeather Mansfield.
260 $aNew York :$bMcGraw-Hill,$c©2012.
300 $axx, 266 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aWeb 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps.
520 $aWeb 3.0 is already here. Is your nonprofit ready? With this book it will be ... even if you're so behind that you're not sure what Web 3.0 means. As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns. Fortunately, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips. Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in this book- from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to: Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission; Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns; Understand and navigate legal and privacy issues; Use social media and mobile technology to nurture current donors- and build your list of new donors; and finally, track and report the effectiveness of your efforts. Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. This book gives you the tools to stop imagining- and start doing. -- from Book Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aNonprofit organizations$xInformation technology.
650 0 $aSocial marketing.
650 0 $aSocial media.
650 7 $aNonprofit organizations$xInformation technology.$2cct
650 7 $aSocial marketing.$2cct
650 7 $aSocial media.$2cct
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
650 7 $aSocial media.$2fast$0(OCoLC)fst01741098
650 7 $aSoziale Software$2gnd
650 7 $aSoziomarketing$2gnd
650 7 $aNonprofit-Organisation$2gnd
650 7 $aInformationstechnik.$2idszbz
880 $6500-00/$1$a其他题名:How-to guide for nonprofits.
938 $aBrodart$bBROD$n12936685$c$35.00
938 $aCoutts Information Services$bCOUT$n17499519
938 $aQuality Books, Inc.$bQUAL$na 11015837
938 $aYBP Library Services$bYANK$n7050925
938 $aBlackwell Book Service$bBBUS$n7050925
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