MARC record from Internet Archive

LEADER: 04103cam 22006254a 4500
001 ocm48857941
003 OCoLC
005 20160206024738.0
008 020118s2003 ohua b 001 0 eng
007 co ug|---|||||
010 $a 2002018885
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019 $a63905122
020 $a032406554X
020 $a9780324065541
020 $a0324165951
020 $a9780324165951
035 $a(OCoLC)48857941$z(OCoLC)63905122
042 $apcc
050 00 $aHD62.7$b.L66 2003
082 00 $a658.02/2$221
084 $a83.82$2bcl
084 $a85.05$2bcl
100 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.
245 10 $aSmall business management :$ban entrepreneurial emphasis /$cJustin G. Longenecker, Carlos W. Moore, J. William Petty.
250 $a12th ed.
260 $aMason, Ohio :$bThomson South-Western,$cc2003.
300 $axiv, 786 p. :$bill. (some col.) ;$c26 cm. +$e1 CD-ROM (4 3/4 inch.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Entrepreneurship and small business -- 1. The winning hand of entrepreneurship -- pt. 2. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global opportunities -- pt. 3. Pursuing new venture opportunities -- 5. Startups and buyouts -- 6. Franchising opportunities -- The family business -- pt. 4. The new venture business plan -- 8. The role of the business plan -- 9. Developing the marketing plan -- 10. Management teams, organizational forms, and strategic alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements -- 13. Finding sources of financing -- 14. Exit strategies -- pt. 5. Small business marketing -- 15. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17. Promotional strategies -- pt. 6. Small business management -- 18. Professional management in the growing firm -- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and ethical issues -- pt. 7. Financial management in the entrepreneurial firm -- 22. Evaluating financial performance -- 23. Managing the firm's assets -- 24. Risk and insurance -- Visualizing the end: building a legacy.
520 $aThis textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management".
650 0 $aSmall business$xManagement.
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
650 17 $aManagement.$2gtt
650 17 $aKleinbedrijf.$2gtt
700 1 $aMoore, Carlos W.
700 1 $aPetty, J. William,$d1942-
776 08 $iOnline version:$aLongenecker, Justin Gooderl, 1917-$tSmall business management.$b12th ed.$dMason, Ohio : Thomson South-Western, ℗♭2003$w(OCoLC)690785660
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
938 $aBaker & Taylor$bBKTY$c135.95$d135.95$i032406554X$n0003827434$sactive
938 $aBaker and Taylor$bBTCP$n2002018885
938 $aIngram$bINGR$n9780324065541
938 $aYBP Library Services$bYANK$n1817691
029 1 $aAU@$b000023327902
029 1 $aIG#$b9780324065541
029 1 $aNLGGC$b245108432
029 1 $aNZ1$b6720310
029 1 $aUNITY$b084294892
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 241 OTHER HOLDINGS