MARC record from Internet Archive

LEADER: 03290cam 2200505 a 4500
001 ocn751634899
003 OCoLC
005 20210426234925.0
008 110826t20122013oncac b 001 0 eng
040 $aNLC$beng$cNLC$dCDX$dH9Z$dYDXCP$dOCLCF$dUAB$dRRP$dNLC$dOCLCO
015 $a20119057107$2can
016 $a(AMICUS)000039759499
020 $a9780176503901
020 $a0176503900
035 $a(OCoLC)751634899
050 4 $aHD
055 0 $aHD62.7$bS618 2012
082 04 $a658.02/2$223
084 $acci1icc$2lacc
084 $acoll13$2lacc
245 00 $aSmall business management :$blaunching and growing new ventures /$cJustin G. Longenecker ... [et al.].
250 $a5th Canadian ed.
260 $aToronto :$bNelson Education,$c[2012], c2013.
300 $axxvi, 584 p. :$bill., ports. ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. Entrepreneurs -- 2. Start-up and the need for competitive advantage -- 3. Family enterprise -- 4. Franchising and buyouts -- 5. Developing an effective business plan -- 6. Small business markeing, product, and distribution strategies -- 7. Promotional and pricing strategies -- 8. Global marketing -- 9. The new venture team, small firm management, and managing human resources -- 10. Form of organization and legal issues -- 11. Selection a location and planning the facilities -- 12. Operations management and control systems -- Evaluating and managing financial performance -- Financing reqirements, pro forma financial statements, and sources of financing -- Managing growing firms and exit strategies.
520 $a"This comprehensive guide for future business owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business."--Page 4 of cover.
650 0 $aSmall business$xManagement$vTextbooks.
650 0 $aNew business enterprises$vTextbooks.
650 6 $aPetites et moyennes entreprises$xGestion$vManuels d'enseignement supérieur.
650 6 $aNouvelles entreprises$vManuels d'enseignement supérieur.
650 7 $aNew business enterprises.$2fast$0(OCoLC)fst01036825
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
700 1 $aLongenecker, Justin G.$q(Justin Gooderl),$d1917-2005.
770 0 $tInstructor's resource CD to accompany Small business management--launching and growing new ventures, fifth Canadian edition [by] Longenecker, Donlevy, Champion, Petty, Palich, Moore.$d[Toronto] : Nelson Education, [2012], c2013.$w(CaOONL)2012006846X$w(OCoLC)801166691
770 0 $tDVD to accompany Small business management--launching and growing new ventures, fifth Canadian edition [by] Longenecker, Donlevy, Calvert, Champion, Petty, Palich, Moore.$d[Toronto] : Nelson Education, [2012], c2013.$w(CaOONL)20124002463$w(OCoLC)797278251
938 $aYBP Library Services$bYANK$n11561475
938 $aCoutts Information Services$bCOUT$n18817307
029 0 $aNLC$b000039759499
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 19 OTHER HOLDINGS