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LEADER: 06429cam 2200913Ia 4500
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005 20201006034840.0
008 081217s2008 gw a ob 000 0 eng d
006 m o d
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020 $a9783540753315
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024 7 $a10.1007/978-3-540-75331-5$2doi
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050 4 $aHF5414$b.S55 2008eb
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082 04 $a658.800846$222
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084 $aF713. 5$2clc
245 04 $aThe silver market phenomenon :$bbusiness opportunities in an era of demographic change /$cFlorian Kohlbacher, Cornelius Herstatt, editors.
260 $aBerlin :$bSpringer,$c©2008.
300 $a1 online resource (xxxv, 505 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
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504 $aIncludes bibliographical references.
588 0 $aPrint version record.
520 8 $aAnnotation The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called silver market, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
505 0 $aLooking at the Bright Side of Things -- From the World Demographic Association. The Demographic Shift: Challenges, Chances, Perspectives.- Innovation, Design and Product Development for the Silver Market.-: User Integration -- Design in an Aging Society -- Service Innovation. Marketing for the Silver Market -- : Current Best-Agers Strategies of Retail Industry -- Silver Pricing -- Consumer Behavior -- Advertising for the Silver Market. Industry Challenges and Solutions.- Lessons Learned and the Challenges and Opportunities Ahead -- Afterword.
650 0 $aMarketing$xSocial aspects.
650 0 $aPopulation aging$xEconomic aspects.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 07 $aMarketing$xSocial aspects.$2cct
650 07 $aPopulation aging$xEconomic aspects.$2cct
650 7 $aScience économique.$2eclas
650 7 $aAffaires.$2eclas
650 7 $aEconomie de l'entreprise.$2eclas
650 7 $aMarketing$xSocial aspects.$2fast$0(OCoLC)fst01010246
650 17 $aDemografie.$2gtt
650 17 $aMarketing.$2gtt
655 4 $aElectronic books.
700 1 $aKohlbacher, Florian.
700 1 $aHerstatt, Cornelius.
776 08 $iPrint version:$tSilver market phenomenon.$dBerlin : Springer, ©2008$z9783540753308$z3540753303$w(OCoLC)227033862
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856 41 $3MyiLibrary, Table of contents$uhttp://www.myilibrary.com?id=179214&ref=toc
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