MARC record from Internet Archive

LEADER: 05957cam 2200757 a 4500
001 ocn535531508
003 OCoLC
005 20180626235214.0
008 100302s2010 enka ob 001 0 eng c
006 m o d
007 cr |||||||||||
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037 $a246635$bMIL
042 $apcc
050 4 $aHF5828$b.S73 2010eb
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1/57$222
245 00 $aShopper marketing :$bhow to increase purchase decisions at the point of sale /$ceditors, Markus Stahlberg and Ville Maila.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c℗♭2010.
300 $a1 online resource (xi, 244 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aScience of shopping / Paco Underhill -- Point of view on shopper marketing / Gordon Pincott -- Shopper marketing: the discipline, the approach / Jim Lucas -- Seven steps towards effective shopper marketing / Luc Desmedt -- Bringing shopper into category management / Brian Harris -- Illogic inside the mind of the shopper / Michael Sansolo -- For shoppers there's no place like home / Harvey Hartman -- Shopper mega-trends: health, wellness and the environment / Sara Lubbers -- Understanding shoppers' complex decisions / Gerardine Padbury -- The three shopping currencies / Herb Sorensen -- Making your brand part of a shopper solution / Jon Kramer -- Connecting, engaging and exciting shoppers / Michael Morrison and Meg Mundell -- Tailing your shoppers: retailing for the future / AnnaMaria M. Turano -- Retail media: a catalyst for shopper marketing / Gwen Morrison -- Integrated communications planning for shopper marketing / David Sommer -- The conversion model for shopper research / Clemens Steckner -- In-store measurements for optimizing shopper marketing / Rajeev Sharma.
505 0 $aThe missing link: turning shopper insight into practice / Toon van Galen -- Capitalize on unrealized demand among shoppers / Al Wittemen -- The loyalty ecosystem within your shopper environment / Bryan Pearson -- Overcoming common mistakes in shopper-centric retailing / Brian Ross and Miguel Pereira -- Touching the elephant / Chris Hoyt -- Shopper marketing as a crucial part of retailer partnership / Antti Syva niemi -- Collaborating to ensure shopper marketing execution / John Wilkins -- Putting the shopper into your marketing strategy / Matt Nitzberg -- Increasing shopper marketing profitability with innovative promotions / Markus Sta hlberg -- Nestle Rossiya, Russia / Lubov Kelbakh -- Using emotional insight in shopper marketing / Ken Barnett -- Winning shoppers with cause marketing / Susan Gaible and Carol Cropp -- Tesco Fresh & Easy, USA / Simon Uwins -- Shopper-oriented pricing strategies / Jon Hauptman -- Packaging can be your best investment / Russ Napolitano -- Six principles to drive effective packaging / Scott Young -- How to maximize ROI with package promotions / Ville Maila.
588 0 $aPrint version record.
520 $aShopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.
650 0 $aAdvertising, Point-of-sale.
650 0 $aMarketing.
650 0 $aConsumers$xDecision making.
650 0 $aShopping$xDecision making.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising, Point-of-sale.$2fast$0(OCoLC)fst00797959
650 7 $aConsumers$xDecision making.$2fast$0(OCoLC)fst00876415
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aShopping$xDecision making.$2fast$0(OCoLC)fst01116888
655 4 $aElectronic books.
700 1 $aStahlberg, Markus.
700 1 $aMaila, Ville.
776 08 $iPrint version:$tShopper marketing.$dLondon ; Philadelphia : Kogan Page, ℗♭2010$z9780749457020$w(DLC) 2009022314$w(OCoLC)320800138
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948 $hNO HOLDINGS IN PMR - 447 OTHER HOLDINGS